AVEDA x Iris van herpen - commercial
“When art and haute couture merge, they create a dynamic fusion where fashion becomes a living work of art, blurring the lines between the two and challenging traditional norms.”
commercial showcase
Jip Mus, a classmate, good friend, and exceptionally talented visual artist and filmmaker, reached out to collaborate on this project and experiment with new techniques involving suspended talent. Together, we worked closely to bring his creative vision to life, combining our strengths to craft a compelling and innovative short commercial. The experience was both creatively rewarding and technically challenging, pushing us to explore fresh ideas while maintaining a strong focus on the story and the visuals. The result is a testament to Jip’s talent and our collaborative effort to push boundaries.
Director: Jip Mus
Director of Photography; Daan Kramer
Gaffer: Jasper Lefevre
Camera; ARRI ALEXA MINI
Lenses: SIGMA CINE PRIMES











